Every campaign needs to record KPI’s or conversions to keep track of the site’s performance. Whether that’s logging search engine rankings of desired keywords or actions taken on site.
I can set up events and conversions in Google Analytics 4 (GA4) of your desired metrics so you can see day-by-day, month-by-month, and year-on-year, the performance of these goals.
By tracking actions like phone number clicks, email address clicks and contact form submissions, you’ll be able to see how many conversions are being generated from online channels, such as organic, paid and social, as well as the conversion rate.
If you have an e-Commerce website, I can make sure that Analytics tracks items added to the basket, the checkout funnel process, and successful purchases, amongst other important metrics.
It’s not just about sales or lead-generation tracking, however. You may want to track the performance of a specific call-to-action button, or the number of times a certain page is viewed.
Whatever goals you want to track, I can make sure they’re set up as conversions and tracking within your GA4 Google Analytics account. The data from these conversions can then be analysed to identify what’s working well and what isn’t. By highlighting potential problems in custom SEO reports, we can work towards a solution to strengthen your online campaign and improve the conversions.