On 30th June 2025, Google announced a Google Core update. On Saturday 5th July 2025, I noticed that whilst traffic looked fairly consistent on the surface, when filtered the data showed something quite striking. From 1st July 2025, impressions from the United Kingdom...
Setting up Google Analytics (GA4) tracking for your website is fairly straightforward but what about tracking a subdomain in GA4 or even a different domain altogether? If you want to continue collecting data when visitors leave your main website to visit a third party...
To understand the difference between Page Location and Page Path in Google Analytics, it's best if I first explain what each one is. What Is Page Location in GA4? The dimension Page Location, known as the page_location parameter within GA4, is the full URL of a page -...
Not many people have welcomed Google Analytics 4 (GA4) with open arms and it’s not hard to see why. It’s pretty cumbersome to use compared to the previous incarnation, Universal Analytics, and there are elements that don’t appear to exist unless you do some tweaking....
